As part of Ideum’s marketing efforts, I create promotional videos that showcase how visitors interact with our exhibits. My role begins with storyboarding—developing a clear visual plan and detailed shot list to guide both myself and our VFX team during production. I then capture and edit the footage into a rough cut, shaping the narrative and flow before final polish. These videos are used across newsletters, social media, and other promotional channels, highlighting the interactive experiences Ideum designs while ensuring the storytelling is both engaging and visually dynamic.